Omnichannel Campaigns

Reach every customer, on the channel that answers.

Voice, SMS, WhatsApp and email escalate by what the customer just did. One record feeds Analyzer, Knowledge Answers and AI Insights & BI — on your own infrastructure.

VOICE NON-VOICE Right audience AI Voice Agents WhatsApp SMS Email Right audience right channel right time at scale.

Certified, patented, enterprise-grade

ISO/IEC 27001:2022 Information security SOC 2 Type 2 Audited controls ISO/IEC 42001 AI management system US Patent US10825449B1 AWS Partner 60+ languages Transcribe & translate ISO/IEC 27001:2022 Information security SOC 2 Type 2 Audited controls ISO/IEC 42001 AI management systems· US Patent US10825449B1 AWS Partner 60+ languages Transcribe & translate

How it works

One trigger. The right channel. Every time.

Set the trigger

No answer, missed payment, low CSAT score, renewal due, or a survey left unopened.

Pick the sequence

Rules decide the next channel and message from what just happened, not a fixed send time.

Right channel

No answer, missed payment, low CSAT score, renewal due, or a survey left unopened.

Escalate by response

No answer becomes SMS. No click becomes WhatsApp. No reply becomes email or a person.

Track and report

Every attempt lands on one record, scored and ready to shape the next campaign.

The Platform

Everything you need to run a campaign that changes with the customer.

One place to build, sequence and track outreach.

Condition-based drip logic

If this triggers, that channel follows. Rules run on what the customer did, or didn't do.

Omnichannel reach

AI Voice Agents, SMS, WhatsApp and email run from one engine, not four tools stitched together.

Response-driven escalation

Every attempt is a decision point. A non-response moves the customer to the next channel.

Schedulers built in

Time windows, quiet hours, attempt limits and suppression lists, enforced everywhere.

Ready-made sequences

Debt collection reminders, NPS and CSAT surveys, renewal nudges and onboarding drips.

One record, five products

Every attempt feeds Analyzer, Knowledge Answers, CSAT sentiment and AI Insights & BI.

Scale each channel independently

Add AI voice agents, SMS or email senders as volume grows. Each sequence keeps its own rules.

Run on approved templates

Every message sends from a pre-approved script or WhatsApp/SMS template, no ad hoc copy in the field.

Why it matters

What it changes for the business

Everyone gets a next step

Every no-answer, no-click and no-reply has a defined next step.

Say it once, consistently

The same approved message carries across every channel and language.

See what worked

Tracking and reporting on every attempt decide the next campaign's design.

Use cases

Where omnichannel campaigns earn their place

Start with the outreach carrying the most volume or risk, then add the next.

Collections

Debt collection reminders

Pre-due and overdue reminders, PTP follow-up, and a fast retry the moment a promise breaks.

CX

CSAT survey campaigns

A survey goes out after the interaction ends, on the channel the customer is most likely to answer.

CX

NPS survey campaigns

Scores route straight to Insights & BI, with detractors flagged before churn shows up in the numbers.

Banking & Lending

Payment & document reminders

Due-date notices, KYC gaps and document chases, escalated by channel until resolved.

Insurance

Renewal drip campaigns

A sequence that starts weeks before renewal and adjusts urgency as the date, and the response, gets closer.

Sales

Lead nurture & onboarding drips

Follow-ups that branch on what a lead or new customer actually does, not a fixed day count.

Campaigns & scheduling

Put a sequence on the list

Point a sequence at a segment and it runs the escalation for you, send window, date range, retry caps and tracking, set once. The engine works the whole list, and hands anything that needs a person across with full context.

  • A daily send window and date range you control
  • Retry and escalation limits, per campaign
  • Tracking all, on every channel

Use cases

Where omnichannel campaigns earn their place

Start with the outreach carrying the most volume or risk, then add the next.

  CanString Omnichannel Campaigns Typical campaign / automation tools
Trigger logic
Escalates on response — no answer, no click, no reply
Fixed send dates on a preset calendar
Channels
Voice, SMS, WhatsApp and email in one engine
Separate tools per channel, stitched together after the fact
Shared data
One record feeds Analyzer, Knowledge Answers and Insights & BI
Campaign results live apart from QA and reporting
Deployment
Your infrastructure or an approved region, by default
Cloud-only, multi-tenant by default
Languages
60+ languages, matched per customer and channel
A handful of languages, manual translation
Compliance evidence
Approved scripts, attempt limits and a full evidence trail
Unmanaged sends, no consolidated audit trail

Frequently asked questions

Answers before you launch a campaign

How is this different from the marketing automation tool we already run?

Most marketing automation sends on a schedule you set in advance. CanString sequences on what the customer just did: answered or didn't, clicked or didn't, replied or didn't. The next channel is a decision, not a date.

Yes. Triggers, retry limits, quiet hours and escalation rules are configurable by business users, not locked behind a development request.

The same engine runs both. A collections reminder and an NPS survey are both a trigger followed by a channel sequence, they just carry different content and rules.

On your own infrastructure or an approved region, by default. That includes campaign records, message content and delivery logs.

No. Voice, SMS, WhatsApp and email run through one campaign engine and connect to your CRM, dialer and payment systems through the same APIs and webhooks.

Every attempt and outcome writes to AI Insights & BI, so contact rates and channel performance are visible before you design the next sequence, not after.

60+, scored in the language actually spoken including calls that switch language partway through.

Deployed on your infrastructure or pay as you go, priced against your actual campaign volume so cost tracks the work you run.

See it on your own calls

Bring us ten of your calls.
We'll show you the other ninety.

We'll run CanString against your own conversations, audit them end to end, and
show you exactly what full coverage looks like for your team.